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Search Engine Optimization (SEO)
SEO stands for Search Engine Optimization. It is the practice of optimizing a website to improve its visibility and ranking in search engine results pages (SERPs). SEO involves various strategies and techniques aimed at increasing organic (non-paid) traffic to a website by making it more relevant, trustworthy, and authoritative in the eyes of search engines.
On Page, SEO involves making specific optimizations directly on the web page to enhance its relevance and quality in the eyes of search engines.
Off-page SEO primarily revolves around link building, which is the process of acquiring high-quality backlinks from other reputable websites.
Local SEO (Search Engine Optimization) is a specialized form of SEO that focuses on improving the online visibility and search engine rankings of local businesses in specific geographic locations.
Technical SEO refers to the optimization of the technical aspects of a website to improve its search engine visibility and crawling efficiency. It focuses on ensuring that search engine crawlers can easily access, understand, and index the website’s content.
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